Posted by Simon Tjernström
Photos by Alexander Klun
"The great years with KASK was spend on the road. The pictures of us sitting in a van nitting isn’t all staged. That was the reality since we traveled so frequently and had to come up with designs.
The first four years we doubled both our collection and volume. Each year. One year we sold 60.000 beanies.."
"One of the greatest trips was when we traveled Japan together. Our distributer in Japan had arranged a roap trip thru all off Japan. We skied all day every day, visited stores. I think it was 2008, the year before Tres Bonne Equippe, and it was the greatest trip ever."
”We had that pattern - Sick Bird. It was the first pattern we made and we noticed each year - that pattern is ALWAYS selling the best. After a few years we said to each other, we have to kill the bird. So we took the ugliest combination of colors we could think of to end it once and for all. It turned into our best selling pice EVER! We couldn’t kill the sick bird - the sick bird is forever."