The former American skier superstar Lindsey Vonn joins Yniq as shareholder. The fashionable goggle brand
famously linked with founder Jon Olsson (who later left the brand) have shown a lot of red numbers lately but looking to change that by joining forces with Lindsey.The company
hails out of Stockholm, Sweden and are backed by a number of investors such as Mathias Ingvarsson, Peter Dahlgren, David Ullenius and Mats Gabrielsson.– Fashion and function have always been important to me on and off of the slopes. I’m excited to join YNIQ’s creative and forward-thinking team as a stakeholder in their unparalleled ski accessory. Their passion for quality, innovation and style naturally aligned with my vision of what luxury high performance eyewear should be
, says Lindsey Vonn in a statement.Yniq was awarded
the prestigious ISPO awards at ISPO 2015 in Munich for its peripheral vision technology, an invention that provides the broadest vision available on the ski goggle market.Besides holding shares
Lindsey Vonn will develop her own line of goggles. As part of the planned cooperation, Yniq will try to boost their presence internationally.